Mitchell® Golf Equipment Institute was formed as a natural outgrowth of the success enjoyed by Mitchell® Golf with its club performance repair & fitting equipment. Ed Mitchell, 41 year PGA member, started his company by developing the Steelclub® Angle Machine in 1988 because of a need to help his students enjoy the game more.

The Steelclub® Angle Machine changed the golf industry. Prior to its existence, the golf industry believed that cast iron clubs and 17-4 stainless steel metal woods could not be adjusted. There was also a belief that you could not bend a Ping iron. But the Steelclub® Angle Machine debunked all of those myths and a new industry was born.

During the 1990’s, all major club manufacturers embraced dynamic club fitting by offering fitting carts. This has now given way to performance fitting using launch monitors. After market golf shafts with proven tour performance are now dominating driver fitting.

During the course of the past 20 years, Mitchell® Golf Equipment Company has become the industry leader in professional grade club performance repair and fitting equipment. Its equipment is number one in tour vans worldwide; with PGA Golf Professionals and retail golf stores.

As Mitchell® Golf’s offering of equipment increased, it became evident that the industry was returning to its roots with a bigger demand on club performance repair and fitting at the point of purchase level. Custom clubs were no longer something you ordered and waited to receive. It has become a customer service that requires trained personnel equipped with the best machines to produce the best performing golf clubs.

That is why Ed Mitchell decided his company needed to offer education and the Mitchell® Golf Equipment Institute was formed in 1999. Class curriculums are designed to meet the industry professional’s need to service today’s golf clubs. They teach efficient bench skills and recognized industry procedures for re-shafting, re-gripping and loft/lie/face angle adjustments.

Mitchell® Golf Equipment Institute has become an industry leader in education with hundreds of industry professionals successfully completing training classes. These industry professionals include PGA, LPGA, PCS members and retailers from all major chains.

Mitchell® Golf Equipment Institute hopes to again change the golf industry. We believe that every industry professional selling golf clubs should have the knowledge, training and equipment to know exactly what the performance specifications of the clubs are that they sell. In other words, clubs should not be sold “off the rack” but rather sold to perform their best for every golfer. Performance fitting has become the norm for selling golf clubs.

Earning a Mitchell® Golf Equipment Institute certificate is a valuable accomplishment. It enhances your professional skills and it increases your credibility with your customers. Be part of this next big change. Help return our industry to its roots by becoming a certified club performance repair and fitting expert just like the old Scottish pros who introduced golf to our ancestors.